Today, businesses rely on a wide variety of advertising channels to reach their customers. But nothing quite compares to a custom screen printed t-shirt or clothing item. T-shirts make a lasting impression, are easy to produce, and help generate brand awareness for years. However, if you’ve never created a screen-printed item for your business before, you may be wondering how to make one that’s memorable.
Keep reading to learn more about what makes great promotional clothing items when using screen printing technology.
A memorable promo t-shirt or hoodie is one that stands out with a unique design. A brand logo or style that’s eye-catching will spark the interest of people passing by. Thus building brand recognition for your business and increasing your customer base. Over time, both frequent customers and people unfamiliar with your products might begin recognizing your business based off of your logo alone. And if you choose to release new promotional clothing items each year, they might even become part of your brand identity.
Here are a few tips to keep in mind when coming up with your design:
- While you want it to be unique, try not to overcomplicate the design. In fact, some of the most well-known brands today have very simple logos.
- Make sure your logo aligns with your brand messaging, industry, and mission.
- A simpler logo design also allows you to be versatile with your logo and makes it great for a wide range of screen-printed items.
Easy to Produce
Screen-printed clothing items shouldn’t place a time constraint on your business. Especially if you want the items ready for an upcoming event. Placing orders online and having the items shipped long distances can place time-consuming inconveniences on your business, and often lead to higher costs. At Four Seasons Screen Printing, we ensure your order is processed and ready on time, and that each item is of the highest quality. With our services, you can rest assured knowing that your promotional clothing items contribute to the success of your business or event and are not slowing it down with lengthy delays.
Comfortable to Wear
Of course, custom screen printing clothing should be comfortable to wear. If your items aren’t comfortable, people are less likely to wear them even if you choose to give them away for free. What’s more, uncomfortable t-shirts might be used for cleaning or wearing around the house.
As you can imagine, this makes the items much less effective for your advertising efforts. Your number one goal with screen-printed clothing should always be that the items are worn in public. Ensure that the screen printing business you team up with makes high-quality clothing items that are comfortable to wear, and can be worn for years to come.
Tips For Generating Brand Awareness with Promotional Custom Clothing Items
Custom screen printed clothing is inexpensive, fast, and beneficial for your long-term advertising. So that you maximize their effect, it’s a good idea to have team members wear the items at local events your business is attending or even as part of a work uniform. Another good strategy is to offer customers discounts for wearing your brand’s clothing items in a social media post that’s tagging your business.
Lastly, you could try including your clothing items with popular products to get your customers something extra for their business and support.
Four Seasons Screen Printing: Experts in Promotional Clothing Items
For more than 20 years, we’ve been helping local Wisconsin businesses, schools, and non-profits promote their events and services with high-quality, custom screen printed clothing.
Ready to see your vision come to life? Get in touch with us today.