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How to use exact design custom embroidery to drive brand awareness
February 24, 2022 at 7:00 AM
How to use exact design custom embroidery to drive brand awareness

When you’re operating a small business, one of the mountains you need to climb is getting your brand in front of your customers. Increasing brand awareness is an essential part of growing when you own a small business. With help from exact design custom embroidery from Four Seasons Screen Printing, you can easily get your logo in front of your customers and others in your community. If you’ve never considered using embroidery to grow your business, we have a few reasons why you should.

What is exact design custom embroidery?

Before we get too far into ways that you can improve your brand’s awareness, let’s talk about what makes embroidery different. There are a variety of ways to put a logo or image on an item. Embroidery is one of the strongest methods because it involves tightly stitching threads to a shirt or bag. The clean design creates a beautiful and professional look that will last for many years. What’s more, you don’t have to compromise on the colors you want because you can get an exact match with each color and the design you want.

Make professional and durable uniforms

It doesn’t matter if you provide a service at your clients’ homes or sell products out of a storefront, you can improve brand awareness by giving your employees uniforms with your logo on them. Embroidery creates a professional look that’s also durable and will last a long time. Your team goes through a lot trying to serve your customers, and embroidery will stand the test of time as it holds to hundreds of washes and won’t rub off like some alternatives.

Consider using exact design custom embroidery to make branded t-shirts, jackets, coveralls, backpacks, and much more. Everywhere your team goes, your brand will go with them. Not only does it unite your workers by looking the same, but it also gets your logo in front of those you want to serve.

Offer branded items for clients

Just about everybody likes to get free stuff. Whether it’s from a family member or a company, most people won’t turn down a free item if there are no strings attached. It’s nice to show your clients or customers that you appreciate them. After all, you wouldn’t be in business if it wasn’t for them. You can offer branded items like shirts, bags, blankets, and others that have your logo embroidered on them. Not only will you establish a relationship of trust and loyalty with your customers, but they’ll also be showing your brand to their friends and family. Those who weren’t aware of you before will know who you are because your loyal customers will tell them.

Sell apparel and other merchandise

No matter what business you’re in, you can always sell apparel. People who are loyal to your brand will buy hats, sweatshirts, t-shirts, reusable grocery bags, pillows, and anything else you can imagine putting your logo on. As you sell these items, you’re bringing in revenue and getting free advertising. Your clients and customers will see your logo displayed on a shirt, on the back of someone’s back on a backpack, or even at the grocery store on the side of a bag. No matter what it is you want to sell, put your logo or company name on it to help drive brand awareness.

Contact us for more

Don’t settle for less than perfection. Use exact design custom embroidery to help drive brand awareness for your small business. Our team at Four Seasons Screen Printing is proud to serve our neighbors with quality embroidery that’s beautiful and durable. You can learn more about our process and what sets us apart from our competition by calling 715-845-1146 or sending a message with your questions using our online contact form.